Lynk & Co is a genuinely unusual brand: founded in 2016 in Gothenburg, Sweden, as a deliberately “born digital” sibling to Volvo, built on shared underpinnings but positioned as something younger and more disruptive. It’s owned by Geely, the same group behind Volvo, though ownership shifted again in November 2024 when Zeekr acquired a majority stake for a reported $732 million, folding Lynk & Co more tightly into Zeekr’s own EV push.
Lynk & Co
Founded: 2016 (launched in China 2017; Europe 2020) HQ: Gothenburg, Sweden Parent: Zeekr (majority stake since November 2024); Geely Holding
Last updated: August 26, 2026
Lynk & Co Overview
The brand launched in China in 2017 and expanded into Europe from 2020, built initially around a genuinely novel idea: rather than buying a car outright, members could pay a single monthly subscription covering the car, insurance and maintenance, with cars shared between members when not in use. That model has proven difficult to sustain commercially, Lynk & Co’s European operations lost around 1 billion Swedish kronor (roughly €100 million) across 2020 and 2021 alone, and the brand announced in late 2025 that it will gradually phase out the subscription model entirely through 2026 in favour of a more conventional, retail-focused approach. In a further sign of that shift, Volvo Cars was appointed Lynk & Co’s exclusive importer across Europe in March 2026, selling Lynk & Co vehicles through Volvo’s own retail network.
Lynk & Co has genuinely never launched in the UK, despite originally targeting a 2022 arrival. Its current European footprint covers Sweden, the Netherlands, Belgium, Germany, Spain, France and Italy, no UK date has been set. Globally, the brand has sold over 1.76 million cars since launch, with genuinely strong resale values, its 09 SUV posted a 60.38% three-year retention rate in 2025, among the best of any domestic Chinese SUV.
